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A R T D I R E C T O R
Pioc do Ride
The background: Pioc do Ride is a new dating show where singles pick a partner based solely on their car,
The challenge: Promote the launch of TG4's new dating show.
The solution: Prove driving and dating are a perfect match through a series of fun activations.
A stunt and video which announce the release of pheromone-emitting petrol. The perfect way to attract a partner with your car.
Create a range of products to promote the show including Pioc do Ride eau de toilette and Irish Drive jackets
Create an online 'drive-in' platform to watch the show. It includes a chat function that singles can use while watching. It will also house the Pioc do Ride shop and applications to participate.
L I S A O ' H A N L O N
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