The challenge: To inspire a wave of inspiration, encourage people to change their homes and promote the new IKEA catalogue.

 

The solution: Create a National Storage Week to celebrate people's 'storage obsession.'

 

By creating a series of events, social media campaign and ads around the event, National Storage Week is intended to celebrate people's storage quirks and have them take pride in their unique ways of storing beloved items. 

 

Created with : Clara Traynor